Can you think even a second without lead generation in your marketing policy for your company?
Generating lead is the heart of marketing that implies the origin of customers’ interest or scrutiny into products or services of a business.
Every business organization realizes the importance of lead creation, but how many are on the proper way to manage all the things?
The majority of B2B marketers think that b2b lead generation is the fundamental challenge for their way of business, but you know what the main bar is for them?
Well, learning the proper strategies to generate leads is essential to seal the deal.
Therefore, we will talk about the lead generation services’ ins and outs and its strategies to skyrocket your business sales.
What is lead generation?
Conversion of strangers and prospects is the main theme of the lead generation. A lead generator is mainly occupied with driving the random persons to the probable customers of your services. Generation of leads can be through various channels or techniques.
Social media, blog posts, content marketing, email marketing all can be using tools for the leads’ generation.
Besides, telephone calls either by the company or telemarketers can be a beneficial platform for the lead generation campaign through advertisements and events.
A study conducted in 2015 stated that 89% of respondents listed Email as the most-used technique for generating leads than content marketing, search engine, and events.
Another study conducted in 2014 stated that there were three most-used online techniques for lead generation: direct traffic, search engines, and web referrals that account for 93% of leads.
Lead generation in digital marketing
Lead generation in digital marketing is attracting and driving strangers and prospects to potential customers. However, the techniques are only through online platforms like social media, the Internet, or blog post. Besides, it can be done simply by the virtual platform.
Inbound lead generation
Inbound lead generation refers to the making of content and campaigns that drive prospects into leads. The process is done through the exposal of your brands on the online channels. Social media, internet marketing, blog posts are the way for inbound lead generation.
Basically, inbound lead generation campaigns emphasize providing information about the products and services instead of targeting them to engage in sales.
This process can help the buyers define, research, and solve problems, and make better purchase decisions.
Most importantly, building trust between the leads and the company can influence a lot to make them purchase the products or services.
Some of the inbound tactics cover content marketing, blogging, SEO, lead nurturing, live chat/message, and, to some extent, programmatic advertising.
Outbound lead generation
The outbound lead generation’s main objective is to generate sales instead of providing information regarding the products and services.
Sending messages to random people consistently is the process of outbound lead generation; whether people ask for or not doesn’t matter.
The outbound campaign asks for a paid delivery mechanism. B2B marketing, mass email, cold calling, warm calling, display advertising, and direct mail to the inboxes are the channels for the outbound lead generation.
Why you need lead generation service?
Why you need lead generation for your business? Why are you looking for a perfect tool to earn leads for your company? These questions will surely make you laugh.
Lead generation plays a significant role in B2B and B2C businesses for many reasons, and we sort out some significant reasons for you to understand the importance of lead generation.
Significant business growth
Without the customers or consumers of your products or services, your business won’t go long. Driving random people or strangers into potential buyers or consumers is the function of lead generation.
Selecting qualified leads
Finding out the well class leads is the task of the lead generation. All leads cannot be your potential customers. Only the qualified leads can bring themselves to have the purchases of your products.
Launching new brands
When you decide to launch a new brand from your company, you need to let the leads know about your brands newly launched through the lead generation process, and that could be done through many digital marketing platforms.
What is a Lead- Things you need to know?
A lead is a potential buyer who intends to buy your products, brands, or your services in simple words.
Literally a business organization counts on leads to grow its success. However, targeting the leads is not everything; instead, you need to generate leads in various ways.
In other words, the contacts of your product’s potential customers are known as the lead. But to make it real, you must have the way to learn the lead generation process.
If we classify the leads, the two major leaves of lead come into the successful lead generation field, sales lead, and marketing lead.
a) Sales leads
Sales leads refer to the process of lead generation based on demographic criteria such as annual income, age, gender, household income, psychographic, profession, etc.
The users of this type of leads are typically huge. It is nurtured through phone calls by the sales team.
The frequent uses of this type of leads are noticeable in insurance and finance, the mortgage industries.
b) Marketing leads
Marketing leads are totally different from Sales leads. The leads are generated for a single user. For the brand value, the lead generation comes out to be unique and transparent.
The specific and individual business organizations use this lead to make their brand value.
Lead Qualification Status
We can see the business leads categorized into segments to the level of qualification present within an organization.
Marketing Qualified Leads (MQLs)
Inbound channels are the drivers of these leads, and these are driven from the ways such as Web Search or content marketing.
These leads are the persons who intend to buy your brands, products, or services.
Sales Qualified Leads (SQLs)
The sales team is the driver of the Sales Qualified leads. These leads have the queries of your products and services and always ready to talk to the sales team to negotiate with the budget, demands, facilities, and the alternatives, discounts as well.
Product Qualified Lead (PQL)
Sometimes we see some business organizations that offer a trial version of its products to generate more leads.
The users of these products are the product qualified leads who intend to use the trial version of the products or services.
However, these leads decide to buy the products on payments. Besides, PQLs are willing to dig out more things regarding the products and services through contacting the sales forces.
Service Qualified Lead
These leads are the existing customers of your products, but they try to figure out your other products or services.
Usually, these types of contacts can have a conversation with the sales force to change the existing products and services’ specifications.
Virtual lead generation
Virtual lead generation is the process of the generation of leads that is based on the Internet. In other words, you can call it Internet marketing.
Leads, commonly called contacts, are several purposes: E-newsletter, list acquisition, list building, loyalty programs, or other member acquisition programs.
- Social media
Social media is a powerful tool for lead generation. At present, Social media are flooded with people. Therefore, business organizations target social media to generate leads.
With the rise of the new social media platform, people are tending to make them a powerful way of generating leads.
Many business organizations are surfing on social media like Facebook, LinkedIn, Pinterest, Twitter, and other powerful social websites to find prospective customers or advertise their products or services to attract leads.
- Email Marketing
Email is another powerful way to lead generation techniques. Business organizations are brilliant and creative in the lead generation process. Therefore they target one of the most used online platforms to attract the prospective leads.
Undoubtedly, Email is the better way of communication between the clients and vendors. Cold Email and warm email campaigns are two powerful campaigns to generate leads frequently the organizations do.
A blog post can help you reach the prospective leads. A promotional offer of your business can be published on the blog and drive your sales to your products and services.
- Video marketing
Youtube channel is the best platform for video marketing. You can easily make a video featuring your products to attract your leads.
- Online advertising
There are three main pricing models are commonly used in the online market to generate leads:
1. Cost per thousand
It is widely known as the cost per mille. The pricing models in this system charge advertisers for impressions.
The amount an advertiser needs to pay for one thousand views or clicks of an advertisement is known as cost per thousand.
However, CPM has a problem as the advertisers need to pay whether the target leads view the advertisement. It absolutely doesn’t matter. (e.g., CPM Group, Advertising.com).
2. Cost per click
The advertisers only pay when people click or view the advertisement. It reduces the cost of the advertisers.
As an internet advertising model, it helps drive traffic into the websites, and the publishers can ask for charge only when people click on the advertisement. (e.g., AdWords, Yahoo! Search Marketing).
3. Cost per acquisition
It addresses the risk generated from the CPM models and CPC advertising models by charging only by the lead.
Moreover, like CPC, there are processes in which providers can do fraud by generating leads or merging one source of lead with another to earn higher profits.
5 Steps to a More Effective Lead Generation Process
As we talked about earlier that lead generation is the way of encouraging the buying intention of leads.
In some words, it is the way of building the relationship with the potential buyers or consumers, nurturing them with many offerings, and let them know about your products very profoundly.
Five effective steps to get more leads:
1. Acquire Leads
“Lead Generation excels when a campaign is looking to capture a piece of factual intelligence that could never be modelled or predicted through profiling and sophisticated propensity algorithms.” -Chris Cunningham, Phruit.
Indeed, the acquisition of leads is not a big game through the proper strategies that are mandatory to generate leads.
The better platform is social media to attract leads. Facebook, Twitter, Instagram are the most popular social websites where people tend to be very active. Spreading your content in these sites can attract more leads and drive them to your products and services.
Other online advertising like email marketing, video marketing can be useful to attract the leads and turn them to be your leads.
2. Nurture Existing Leads
“Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet.” –Laura Lake, About.com
Once the acquisition of leads is made. Rotate your head over the existing leads. You need to keep the leads under the watch and nurture their intentions towards your products or services.
Besides, you need to keep the communication alive to make them purchase another item or make them your paying customers.
Facilitating their needs and demands is a vital part of nurturing the leads. Building a good relationship, loyalty with customers is essential that should be taken into account.
Moreover, the promotional offers, trial option, or discounts are attractive to boost the traffic.
You might walk into a long way to nurture your potential consumers. Your promotion process can be ended up with a period of one month to even a year. To some extent, it could be longer.
Stick on a conversation with the leads over phone, with emails or any other way until your leads decide to move with your company as the paying customers.
3. Evaluate Each Lead
“In network marketing, Lead Generation is one thing that every marketer should take seriously, as it determines how much you can make with the business.” –Julie Riolo, Blogger
Evaluation is another effective way of the lead generation process. Evaluation of the leads can help you give the preferences to the leads one over another.
Try to learn the intention of the customers, whether they are valuable or not. Are they likely to buy your products? Try to know the answer to this question.
Investigating your leads in detail can show you the picture of your leads that which of them are capable of making a buy.
Finally, try to analyze the reasons for the ups and downs of your lead’s score. Find out where the ultimate problem drives the score of your traffic to fall and improve it.
4. Turn The Leads into Sales
“When it comes to the Internet in general, it matters less which online community or tool you use, and more on your commitment.” –Ron McDaniel, Buzzoodle.com
The only generation of leads aren’t well enough for the business organization. The most important thing is that you need to drive them into the sales funnel.
The salesforce team has the responsibility to nurture the leads and make them purchase even a single product from your company.
Once the leads do its first transaction with your company, the sales team needs to keep them on the eyes.
5. Evaluate the Lead Generation Process
“By far the most efficient approach to deal with your leads is always to use a process that automatically brands you, supplies worth to your prospects, follows up with them, and sorts out the uninterested people.” –MLM Lead Generation
Your business organization needs to cross-check the ins and outs of the lead generation process. It makes the process’s accuracy and effective in generating more leads, nurturing them, pushing them into customers, and making them over time.
Evaluation of the leads process can be done by finding the falls of the leads. Why the leads dropped is the main thing to learn first. When found, try to cover the problems.
Sometimes, many leads become confused about the products and services, whether they should buy or not. This happens only due to the lack of knowledge regarding the features of the products or services.
The sales team needs to continuously promote the brands of the company products to capture the prospective leads.
Lead Generation Strategies
Online lead generation comprises several tactics, campaigns, and strategies. The platforms are used for earning the leads. We discussed the leads making procedure once you have a visitor on your site. But the fact still remains that is to give them a priority.
Let’s talk about strategies for a few most-used platforms.
- Facebook Lead Generation
Facebook has become one of the most popular social media platforms for lead generation since the very beginning of its journey.
People nowadays use Facebook to attract strangers and drive them into leads with the products or services’ posts.
However, the launching of Facebook Ads in 2007, and its algorithm brought a new dimension for the advertisers to capture leads.
Facebook posts, Facebook pages can drive strangers to your website; therefore, they can learn about your services and products.
- Twitter Lead Generation
Twitter features Twitter Lead Gen Cards that help you to generate leads directly within a tweet without leaving the site.
A user’s name, email address, and Twitter username are automatically pulled into the card, and all they have to do is click “Submit” to become a lead.
- LinkedIn Lead Generation
LinkedIn has become an excellent platform for professionals. It is expanding its advertising platform for the advertisers day by day that helps to generate leads.
- B2B Lead Generation
B2B is a particular business model that requires a specific approach to lead generation. HubSpot found that SEO is the top resource for capturing business leads, followed closely by email marketing and social media. Not to mention, effectiveness varies by channel.
Top 3 essential tips for making your lead generation campaign successful:
The success of the lead generation campaign depends on the proper strategies taken. The lead generation campaign features a lot of moving parts.
All parts don’t work on the same volume. Therefore for the better campaigning, here are some tips-
1. Collect information from the sales team
The sales team plays a very vital role in bringing success in the lead generation process. The sales team can have close contact with the leads and find out many queries of the leads.
A business organization can know what the leads want, what type of products or services they expect from your company.
Understanding the problems of leads is a better way to develop lead generation strategies.
2. Use the right tools for lead generation
The use of proper tools to generate leads is essential. Collection of the prospective leads’ details is the strategy that drives the leads to the paying customers.
A few different tools and templates can help you make different lead gen assets to use on your site:
- CTA Templates
- Lead Generation Software Tools
- Visitor Tracking
- Form-Scraping Tool
3. Consistent communication via message
The frequent change of the way or techniques for lead generation can damage the potential leads. When you use a specific plan to generate leads, be sure to make it consistent.
Frequent change of the techniques can lead to losing the leads as they cannot remember your company, products, or services.
Consistent follow-up through messages can drive your leads to be the customers, and they can rely on your products or brands.
Why choose a professional lead generation company?
There are plenty of lead generation companies out there. One of the reputable companies that provide lead generation services with excellence is Datax6.com. Our main motto is to satisfy our worthy clients.
Since its inception, it is dealing with lead generation services for the ages to take your business to the next level. The company is the team of a lead generation who are working under the same roof for years.
- We have dealt with local and foreign clients and serve them as a reliable lead generation business organization.
- Conducting many branches of lead generation, our main wing is to generate leads for the companies. From our long term working experience, we have already helped many companies to go higher.
- Our professionalism can be your helping hand to narrow down your problems to generate leads for your organization.
- We offer choices to pay per lead to your business or rank/rent lead generation sites.
- At Datax6.com, we aim to give time & effort to map effective lead generation campaigns that increase sales & profits.
- We offer both B2B and B2C lead generation services.
- Here at Datax6, we ensure better take care of your digital presence.
- We ensure a better communication between client and company.
Are you facing difficulties in having new leads for your business and looking for a professional hand? No worries!!! We are ready to help you always to make your lead generation campaign a successful history.
What do we offer at Datax6.com?
Here at Datax6.com, we offer the following services.
- Company Address
- Company Name
- Company URL
- First Name
- Last Name
- Company Phone
- Contact Person Email ( Company/Personal)
- Linkedin Profile link
Tools we use to find E-mail:
Tools we use for E-mail verification:
- Rapportive (Linkedin Sales Navigator) etc.
As a business owner, I believe it is essential to have relevant information to grow any business and take it to the next level. One way you can get this by a professional lead generation company will give you precious information.
Without having worthy information, your sales can be very distressing. This is why companies are ready to craft a centerpiece for your plan to confirm you a good flow of qualified leads. Datax6.com offers lead generation services for national and international companies. Here at our company, we ensure that you will get useful leads that convert into sales, which further convert into good profits.